[ Tips ] 一分鐘使用導覽
商品編號： 9-511-094 出版日期： 2011/03/22 作者姓名： Gupta, Sunil;Weaver, Ray;Rood, Dharmishta 商品類別： Marketing 商品規格： 22p 再版日期： 2012/08/17 地域： Illinois 產業： Retail trade;IT consulting services 個案年度： 2009 - 2011
商品敘述：
This case is set in early 2011, after a period of incredible customer and revenue growth for Groupon. Reviewing Groupon''s rise, the case explores whether Groupon promotions are really good for local merchants, whether it can continue to thrive amidst increasingly intense competition, and the key reasons for the company''s remarkable early success.
涵蓋領域：
Budgets and budgeting;Business growth;Entrepreneurial management;Technology and analytics;Competitive strategy;Customer profitability;Marketing channels;Sales promotions;Customer service;Value creation
相關資料：
, (9-513-046), 24p, by Sunil Gupta, Ray Weaver, Yien Hao Lock
哪些人也有訂購？